Preheat your oven to 180°C (350°F). Line a 15 cm (6”) cake pan with parchment paper or grease and flour the pan. In a bowl, whisk together the flour, baking powder, and baking soda, then set aside. In the bowl of a mixer, combine sugar, eggs, and salt, and whip on high speed for at least 10 minutes until pale and fluffy. In a separate bowl, mix buttermilk, oil, strawberry puree, and optional pink food coloring (without food coloring, the cake will have a brownish hue). Reduce mixer speed to low and slowly pour the wet ingredients into the egg mixture, mixing gently for 30–60 seconds until just combined. Gradually fold in the flour mixture by hand or with the mixer on the lowest speed, being careful not to overmix. Pour the batter immediately into the prepared pan and bake for about 40 minutes, or until a skewer inserted in the center comes out clean. Cool the cake on a wire rack and remove it from the pan after 10–15 minutes. Once cooled, wrap the cake tightly in cling film and refrigerate before slicing and filling.